Company Customer Entrepreneur Innocal 
Startup Professionals Musings
FEBRUARY 10, 2023
Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. It’s no fun for either side.
Startup Professionals Musings
JANUARY 4, 2023
Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.
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Startup Professionals Musings
APRIL 10, 2020
Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.
Startup Professionals Musings
MAY 11, 2020
Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. It’s no fun for either side.
Startup Professionals Musings
AUGUST 29, 2011
Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. First, no investor is interested in a company that is only looking to get 1% of a market. All we have to do is get 1% of the market.”
TechCrunch LA
JUNE 3, 2022
billion company in the brutally competitive beauty industry, especially one with such broad appeal. After all, Glossier’s founder and CEO Emily Weiss is very, very far from the first entrepreneur to profit off of our desire to look good. Then, Amoruso started a company called Girlboss that was likened to “Linkedin for Women.”
Startup Professionals Musings
NOVEMBER 21, 2016
Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. Skip the hype.
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