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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Marketing 233
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The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Our portfolio company did so well that Google copied this approach and out executed Overture. When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong?

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Often times when companies raise “bridge” financing (this is money from internal investors. We just had our sixth episode of #TWiVC and I felt this one was the best.