category strategic-planning 
InfoChachkie
DECEMBER 2, 2009
Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Although I generally despise the involvement of consultants during a venture’s early stages (see Beware The Consultant ) , consider securing a risk – reward relationship with an outsourced marketing firm.
Both Sides of the Table
DECEMBER 13, 2010
He taught me, amongst other things, the benefit of “ top down thinking &# that changed the way I analyzed markets, companies and people. Increasingly it became difficult to tell any system integration company apart and there was a whole new breed of competitors in the market helping companies build Internet businesses.
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