Competition Conference Marketing Outsource 
Startup Professionals Musings
AUGUST 10, 2020
Just like you don’t have to be a financial guru to recognize a good CFO, or a marketing genius to hire a VP of Marketing, you can find the right technical partner or team member by using the right evaluation and hiring steps, including the following: Engage a technical advisor to assist with recruiting and early interviews.
Startup Professionals Musings
JULY 13, 2022
In these days of global competition via multiple channels, you need continuous marketing to find more customers. Due to the rapid growth of influencer marketing , influencer tracking systems, such as Traackr or Pixlee have emerged as reliable tools for brands that employ influencers to track conversions from their sponsorships.
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Startup Professionals Musings
FEBRUARY 11, 2023
Watch that patent provide a real barrier to competitive entry. Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. Even with the perfect product, your customers won’t even know you exist without marketing.
Startup Professionals Musings
MAY 16, 2020
Watch that patent provide a real barrier to competitive entry. Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. Even with the perfect product, your customers won’t even know you exist without marketing.
Startup Professionals Musings
APRIL 29, 2023
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.
Startup Professionals Musings
AUGUST 3, 2020
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.
Startup Professionals Musings
MARCH 2, 2020
His challenge is to focus on one market, with a specific design, cost, and price. Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. Don’t assume you can outsource the implementation decisions. I have tried to convince him the general idea alone does not make a business.
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