Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

MARCH 14, 2013

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? Plus they run conferences with the top people (which is another form of POV marketing by the way). You can imagine the press release, “New innovative model allows us to do audits differently than the competition!”

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JANUARY 3, 2016

They offer leadership conferences, regular content articles on leadership, board pack templates and the like. And there is often competition over marketing activities, fund raising ownership and the like.

Venture Capital 150

Venture Capital Platform Startup Resource 150

SoCal CTO

JULY 13, 2010

10 Ways To Be Your Own Boss - A VC : Venture Capital and Technology , June 18, 2010 The folks at Behance and Cool Hunting asked me to talk at their 99% Conference a couple months ago. The 99% conference is aimed at creative professionals and is focused on Edison's "99% perspiration." By noon it had fully synched itself.

Startup 175

Startup Venture Capital Slides Blogging 175