Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. I wish more startups were rigorous in defining market needs and competitive differentiate versus throwing spaghetti at the wall and seeing what sticks but it seems as an industry we’re breeding the culture of the latter. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. In industry this is known as “yield management” and of course it needs to exist. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

MARCH 25, 2016

If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. But I’m investing on the assumption you will be successful, of course. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! And now, of course, UberSocial, Bill’s latest project. They would launch quickly and test whether or not there is any demand. Shopping.com. Insider Pages.

Competition 350

Competition Idealab Product CitySearch 350