Interview with Tim Cadogan, OpenX
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. We run it through our exchange, OpenX Market, which is in simple terms a stock market for online media. We manage that competition through an aucton process. How is the competitive landscape is nowadays? The software takes care of all of the optimization of that.
Let's personalize your content