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Can you profit by serving early adapters?

Berkonomics

It did not hurt that Apple always seemed to trump the competition in design of the product and the product’s user interface too. We designed and produced special cards for the TI that would allow Apple Macintosh workstations to be used, with their handsome graphic user interface. My “way too early” story. How it worked.

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It is satisfying, but rarely profitable, serving early adopters.

Berkonomics

We designed and produced special cards for the TI that would allow Apple Macintosh workstations to be used, with their handsome graphic user interface. I partnered with Texas Instruments, producer of a LISP computer, the TI Explorer.