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Can you profit by serving early adapters?

Berkonomics

It did not hurt that Apple always seemed to trump the competition in design of the product and the product’s user interface too. Email readers, continue here…] First Hyatt Hotels, then Marriott Corporation called me to their respective headquarters to consult with their executives on this subject under a non-disclosure with each.

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It is satisfying, but rarely profitable, serving early adopters.

Berkonomics

Email readers continue here.] Apple, for example, was nowhere near the first to introduce an MP3 handheld music player. The costs in playing such a dual role are many times that of those in positioning a new product in a niche already opened by another. And statistically, the first product into a niche is very rarely the one to succeed. .