Remove Competition Remove Demand Remove Ideas Remove SEM
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. He came up to Bill after the event and said, “clever idea, we should do that with you.&# Summary notes, as always, provide below.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. ” So Ethan went to work as a product manager at Google Video. Nice sweep!

CTO Coach 359
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. You need a wedge.

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