Tech.Co

MARCH 5, 2015

Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. New models for improving the search experience are at the core of several companies currently growing inside of Idealab.

Idealab 70

Idealab Paid Search CitySearch Resource 70

InfoChachkie

JULY 14, 2011

Who do you view as your biggest competition? Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. We met with a ton of VC’s and angels. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

All of that are in this week’s episode of This Week in VC. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. His first “real&# business came in college where he designed audio speakers.

Competition 350

Competition Idealab Product CitySearch 350