Tech.Co

MARCH 5, 2015

Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. New models for improving the search experience are at the core of several companies currently growing inside of Idealab.

Idealab 70

Idealab Paid Search CitySearch Resource 70

InfoChachkie

JULY 14, 2011

Who do you view as your biggest competition? Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. I brought up the fact that I find many larger companies abusing the patent system to slow down smaller competitors which is actually anti competitive. If it worked in the Yellow Pages, why not on the Internet?

Competition 350

Competition Idealab Product CitySearch 350