Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Campaign setup and ad copy writing. Tracking and performance reporting.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Tech.Co

MARCH 5, 2015

Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. New models for improving the search experience are at the core of several companies currently growing inside of Idealab.

Idealab 70

Idealab Paid Search CitySearch Resource 70

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. like Google.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

socalTECH

NOVEMBER 14, 2019

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.

Startup 113

Startup Platform Commerce San Diego 113

InfoChachkie

JULY 14, 2011

Who do you view as your biggest competition? Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209

Marketing Advertising Paid Search Startup 209