Startup Professionals Musings

DECEMBER 31, 2018

Specific measures that go beyond the traditional linear thinking include the following: Develop new products for your existing segment. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well.

Examples 99

Examples IP Acquisition Social Media 99

Tech Zulu Event

MARCH 3, 2015

To make sure your IP is protected — As I’ve written before, failing to develop an IP strategy, including a plan for protecting your IP as well as avoiding unwitting infringements of someone else’s, is a huge mistake. Hire professionals to handle the details of company formation paperwork when you first start up.

Startup 40

Startup Outsource Development IP Outsource 40

InfoChachkie

MAY 16, 2011

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. In addition to paying the consultant, you must invest time to educate them.

Startup 242

Startup Outsource Development Outsource Sales 242