Remove Competition Remove Develop Remove Funding Remove SEM
article thumbnail

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum.

Marketing 139
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Shopping.com. The Wedding Channel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum.

Marketing 107
article thumbnail

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

In the same year they won Business Insider’s Startup competition. We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping. So I asked Ethan to build his product first and then we would fund. I was standing with him when he won the TechCrunch 50 award.

CTO Coach 359
article thumbnail

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum.

article thumbnail

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum.

article thumbnail

Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum.