Sustainable Strategies for Internet Startup Success
Startup Professionals Musings
OCTOBER 3, 2012
But the low cost also means that your competition will also be there in force. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. There is still a place for paid advertising.
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