nps 
Startup Professionals Musings
AUGUST 4, 2017
Entrepreneur of the Year” finalist. One metric now commonly used is called the Net Promoter® Score (NPS). Satisfied but unenthusiastic customers who can be easily wooed by the competition. Legendary companies like Amazon and Costco operate with an NPS between 50 to 80 percent. Detractors.
Startup Professionals Musings
APRIL 26, 2015
Entrepreneur of the Year” finalist. One metric now commonly used is called the Net Promoter® Score (NPS). Satisfied but unenthusiastic customers who can be easily wooed by the competition. Legendary companies like Amazon and Costco operate with an NPS between 50 to 80 percent. Detractors. Marty Zwilling.
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Startup Professionals Musings
MARCH 11, 2014
Entrepreneur of the Year” finalist. One new metric now commonly used is called the Net Promoter® Score (NPS). Satisfied but unenthusiastic customers who can be easily wooed by the competition. Legendary companies like Amazon and Costco operate with an NPS between 50 to 80 percent. Detractors. Marty Zwilling.
Startup Professionals Musings
FEBRUARY 8, 2015
Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. They operate like competitive retention, forcing you to win every transaction over competitors.
Startup Professionals Musings
OCTOBER 11, 2013
Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. These operate like competitive retention, which means you must win every transaction over competitors.
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