InfoChachkie

AUGUST 11, 2014

Earlier this year, researchers at USC proved the veracity of this old adage. To be successful, the sales-oriented entrepreneur''s drive to satisfy the markets needs is ideally counterbalanced by an engineer''s urge to ensure that the companys marketing messages accurately reflect the companys underlying capabilities.

Startup 257

Startup Santa Barbara Competition Journal 257

socalTECH

OCTOBER 14, 2010

That technology is coming out of USC's biomedical department, which is part of its School of Engineering. It's trying to determine if there is a viable way to go to market, and also deal with competitive issues. At USC, there's probably five or six different touchpoints. Last week, John and I met with Dina Lozofsky, now at U.C.

Networking 215

Networking Research Startup USC 215

Both Sides of the Table

JANUARY 1, 2016

In fact, 50% of our investments are in Southern California, from Santa Barbara to San Diego. She can anticipate reactions to price increases or product changes by customers and she can sustain competitive challenges because she knows the customer will stick by her. He took a star receiver from USC in the college draft.

Startup 150

Startup Coach Course Invest 150