Competition Google Metrics SEM 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.
Both Sides of the Table
MARCH 25, 2016
In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition.
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