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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And yet, users rave about the service, and spend long durations of time on the site. Revenue experiments (and failures).

Metrics 296
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Data enable: use metrics and measurements. Make strategic versus opportunistic decisions. Marty Zwilling.

Startup 126
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Marty Zwilling

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6 Strategies To Anticipate And Survive New Entrants

Startup Professionals Musings

I see this happening in smaller ways often, where there is minimal focus on competition. Here are some key initiatives that I recommend to every business owner and leader to stave off new competitors before they seriously impact or cause a competitive crisis in your business: Continually compare yourself to known competitors.

Metrics 71
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. In today’s highly competitive ad environment, both content and data are kings. At this point, we’re a little over 400 people, and we manage upward of $500 million in spend on Facebook and Google, including Instagram and YouTube.

Commerce 211
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10 Strategies To Avoid Bad Risks In Your New Venture

Startup Professionals Musings

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. Use metrics to measure results of marketing initiatives. There is an old saying that good lawyers run away from risk, while good businessmen run towards risk.

Resource 121