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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Marketing 139
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Marketing 107
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. .” So Ethan went to work as a product manager at Google Video. Nice sweep!

CTO Coach 359
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

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Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

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Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.