Competition Innocal Marketing Technology 
Startup Professionals Musings
JANUARY 4, 2023
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
Startup Professionals Musings
APRIL 10, 2020
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
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Startup Professionals Musings
DECEMBER 23, 2015
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
TechCrunch LA
JUNE 3, 2022
billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Watson, who holds an MBA from the Massachusetts Institute of Technology, has raised $4.5
Startup Professionals Musings
DECEMBER 10, 2014
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
Startup Professionals Musings
AUGUST 29, 2011
Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. At best we can count on it taking many years to catch on, just like other disruptive technologies before you.
Startup Professionals Musings
NOVEMBER 21, 2016
Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. Terms “paradigm shift” or “disruptive technology” used more than once. Target market sizing higher than $10 billion. Skip the hype.
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