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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173
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Mojix In Japanese Distribution Deal With IBM Japan

socalTECH

According to Mojix, IBM will provide system integration systems and customer support for its products int he Japanese market, and distribute the Mojix STAR system itself and through qualified resellers in Japan. The firm is backed by Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. READ MORE>>.

IBM 124
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Mojix Signs Middle Eastern Reseller

socalTECH

Los Angeles-based Mojix , the developer of radio frequency identification (RFID) technology, said over the weekend that it has signed a partnership with a reseller to provide its products in the Middle East. Mojix is venture backed by Oak Investment Partners, Red Rock Ventures, and InnoCal Venture Capital. READ MORE>>.

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Mojix Names Services VP

socalTECH

Los Angeles-based Mojix , which develops RFID technology based on research out of JPL/NASA, said Monday afternoon that the firm has named Samuel Levy as Sr. Mojix is venture backed by Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. Vice President, Global Professional Services.

Services 133
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10 ‘Best Of Breed’ Marketing Practices For Startups

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Watson, who holds an MBA from the Massachusetts Institute of Technology, has raised $4.5 And of course, those startups are by no means innocent when it comes to bad management. “If And who cares?

Startup 280