Competition Paid Search SEM Writing 
Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Campaign setup and ad copy writing.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. His impact has even helped a small country gain admission to the United Nations. Overture (Goto.com).
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