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Twitter Takes Aim At Ad.ly, Bans In-Stream Ads

socalTECH

The move does not seem to affect the fortunes of Pasadena-based TweetUp , the new startup headed by Idealab's Bill Gross, as that firm's model does not rely on in-stream ads. However, Twitter's own "Promoted Tweets" feature is direct competition to TweetUp's services.

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OpenX Launches Advertising Marketplace

socalTECH

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will integrate with its software, and allow publishers to maximize their revenues.

OpenX 100
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Big Stage Partners With GGL Global Gaming

socalTECH

Pasadena-based Big Stage Entertainment , which develops 3D avatar technology, said today that it has partnered with video game company GGL Global Gaming, to provide free game content on its web site. GGL operates a video game social networking site, which provides news, communities, and online gaming tournaments and competitions.

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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. We help web publishers make more money out of advertising. We manage that competition through an aucton process. We do that in basically two ways.

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Meet Launchpad LA’s Graduating Startups

Tech Zulu Event

Atlas Powered has raised $700k from Tech Coast Angels, Maverick Angels, Pasadena Angels, Angel Capital Entrepreneur Fund, LaunchpadLA, and Clark Landry. . · YieldMetrics has already raised $1.7 The company’s CEO, Brendon McQueen, graduated from Columbia with 12 loans that totaled over $120,000.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

To say he has had an impact on the web would be an understatement. And while they historically had come up with 100% of their ideas and created the companies themselves, they are increasingly open to funding people with great ideas who want to build businesses with IdeaLab provided the companies will stay be in LA (and preferably Pasadena).

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Interview with Adam Lieber, Webtide

socalTECH

We caught up with Webtide to learn more about the firm's open source web server software, Jetty. Adam Lieber: We make a web server called Jetty, which is our centerpiece, and after twelve or thirteen years of hard work is an overnight success. Where does Webtide fit into the software world?

IBM 100