The Truth Behind Display Advertising: Adomic's Quest For Transparency
socalTECH
AUGUST 9, 2013
There are ad networks, ad exchanges, direct buys with publishers, and tons of other ways to buy ads. We had been building technology around a publisher interface, and starting seeing the same things from customers, who wanted to understand what was happening on their site, what their competition was doing, and what advertisers were doing.
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