Conference Design Development Paid Search 
socalTECH
AUGUST 22, 2014
Most of that digital media is display, and we have a platform which automates a lot of the optimization decisions, based on a strategy we''ve developed collectively as a media team. It''s 85 percent a service, but we currently have thousands of hours into developing our own platform, and our own proprietary, database application.
Both Sides of the Table
OCTOBER 8, 2014
When my friend and the father of LA’s tech startup community Bill Gross first demonstrated his company GoTo.com (renamed Overture) on stage at a TED conference he was actually booed (True story. You can hear many other amazing stories in this 1:1 interview ). What was Bill Gross’s heretical idea as portrayed to the tech elite?
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Both Sides of the Table
MARCH 11, 2011
He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Overture (Goto.com).
SoCal CTO
OCTOBER 5, 2010
Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc.
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