Tech.Co

MARCH 5, 2015

Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. New models for improving the search experience are at the core of several companies currently growing inside of Idealab.

Idealab 70

Idealab Paid Search CitySearch Resource 70

socalTECH

AUGUST 22, 2014

Most of that digital media is display, and we have a platform which automates a lot of the optimization decisions, based on a strategy we''ve developed collectively as a media team. It''s 85 percent a service, but we currently have thousands of hours into developing our own platform, and our own proprietary, database application.

Advertising 230

Advertising Santa Monica Startup Media 230

SoCal CTO

OCTOBER 5, 2010

Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc.

Startup 191

Startup Product Technology Venture Capital 191

InfoChachkie

JULY 14, 2011

We were the first to develop solution purpose-built for this industry and with a lot of hard work and a lot of feedback, we’ve gotten things mostly right. The more fascinating thing to me though, is how agile development and cloud computing are influencing how these technologies are brought to market. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. But also when you’re developing so is your competitor.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Quirky - Platform facilitating collaborative design of consumer products through an online community. billion to Yahoo!

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Intuitively most people know that LA isn’t just the entrepreneurial capital of the US but it is also the creative capital.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376