Both Sides of the Table

OCTOBER 29, 2009

So PPC (pay-per-click) advertising on social networks has performed poorly to date. But then I went to the Parnassus Group’s Twitter 140 conference run by Steve Broback and Brett Schulte. So why not put up those Halloween Costume ads when I’m on Facebook? Why am I excited about in-stream advertising then?

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

JULY 31, 2013

With a standard PPC conversion rate (pay per click) of.01% The largest YouTube for business conference is coming up this week, Vid Con. No more than 48 hours since uploading for the public to enjoy. That is 1,851,189 people who wouldn’t have otherwise known about the Hello Flo brand. If we apply that.01% That’s the power of video.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Tech Zulu Event

JUNE 10, 2015

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. But what exactly does that entail? Kill Unsuccessful Channels.

PPC 40

PPC Marketing Social Media Startup 40