Conference SaaS Software Review Writing 
Both Sides of the Table
DECEMBER 11, 2022
There were startups and a software industry but barely. I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. Starting in 2009 I began writing checks consistently, year-in and year-out. There was no money train. It was 1991.
Both Sides of the Table
MARCH 22, 2010
. - Journalists don’t know enough about your company before the show, don’t have time for proper research, and you will be competing for their time afterward with 49+ other companies that want them to write about you. - Do not equate that with them giving you glowing reviews – you have to earn that. Be respectful.
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