article thumbnail

What Media Execs Missed about YouTube Stars

Both Sides of the Table

We watched as PewDiePie would do screencasts with his fans, Cenk Uygur would talk to his audience on The Young Turks and the like, Hannah Hart would drink and then cook for us. I’m convinced that Bono could have walked on the conference floor and nobody would have cared?—?they It was the authenticity of these people that won us over.

Media 187