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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. Market Structure.

Startup 150
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How Tradesy Makes Selling Women's Clothing Simple, with Tracy DiNunzio

socalTECH

I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could. It was a crash course. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on.

Startup 236
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How to cleverly integrate your own URI shortener

SoCal Delicious

Please note that my design suggestions ain’t black nor white. Standalone URI shorteners work fine when you want to shorten mostly foreign URIs, but that’s a crappy approach when you want to submit your own stuff to social media. Of course plain vanilla stuff like stripped www prefixes don’t need a log entry.

SEO 37
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Of course it’s valuable to know how many clicks you drive.

Marketing 307
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Top 30 Startup Posts in June 2010

SoCal CTO

Why you have to design products for how your customers are , and not how you want them to be. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. SEO in #20tweets - Gabriel Weinberg , June 13, 2010 Recently I spoke at Dreamit Ventures on SEO.

Startup 175