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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. Some IdeaLab successes / brand names aside from Overture & CitySearch? Overture (Goto.com).

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Home to the Internet’s first true “accelerator,” Idealab led by Bill Gross. And of course a place of idyllic weather, culture and a lifestyle. This is the list I would start with.

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