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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Home to the Internet’s first true “accelerator,” Idealab led by Bill Gross. And of course a place of idyllic weather, culture and a lifestyle. This is the list I would start with.

Startup 304
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings). IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion. Overture (Goto.com).