Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Home to the Internet’s first true “accelerator,” Idealab led by Bill Gross. And of course a place of idyllic weather, culture and a lifestyle. This is the list I would start with.
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