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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

All of that are in this week’s episode of This Week in VC. It was a pleasure to write them myself. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings). Some IdeaLab successes / brand names aside from Overture & CitySearch?

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Home to the Internet’s first true “accelerator,” Idealab led by Bill Gross. And of course a place of idyllic weather, culture and a lifestyle. Think about venture capital.

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