Pour And Stir II – Managing Your Cost Per Customer
InfoChachkie
DECEMBER 2, 2009
As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. In the “good old days”, pre- 1999, advertising dollars were largely gambled away.
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