Both Sides of the Table

APRIL 26, 2016

And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not. In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly.

Customer 164

Customer Custom Advertising SEM 164