Course Organization Paid Search SEM 
InfoChachkie
DECEMBER 2, 2009
Unattributed – There is no such thing as organic customers. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. It does not happen.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Overture was sold to Yahoo!
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