Remove Course Remove Outsource Remove Paid Search Remove Tips
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. They are paid nothing for simply displaying the ad. John is a CPA and holds an M.B.A.

Customer 164