Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Of course, a word of caution is also in order here. Skip the IT consultants and build an entry website yourself to save $50K. Marty Zwilling.
Startup Professionals Musings
FEBRUARY 15, 2011
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Of course, a word of caution is also in order here. Skip the IT consultants and build an entry website yourself to save $50K. Marty Zwilling.
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Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.
Both Sides of the Table
APRIL 4, 2011
You’ll have no idea when you’re off course. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO?
Startup Professionals Musings
FEBRUARY 13, 2010
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Of course, a word of caution is also in order here. Skip the IT consultants and build an entry website yourself to save $50K. Marty Zwilling.
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