Remove Course Remove SEM Remove Tool Remove Writing
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help.

Marketing 379
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below. However, Search Engine Management (SEM) is not a “set and forget” exercise. As described more fully in Thrill The Messenger.

Customer 164
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.