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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk: CampaignEQ is a market attribution platform for adertisers. How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. What is CampaignEQ?

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. We've been a recognized innovation in Southern California, and we're now ramping our development of compelling consumer products, fueled by accelerator services. Second, we're becoming more agile in terms of development.

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