CPC Demand Mobile Software 
socalTECH
DECEMBER 15, 2010
One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. Tim Cadogan: It's two things.
Both Sides of the Table
OCTOBER 8, 2014
What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. He built & IPOd Demand Media. But our best Internet software engineers have historically been exported on a net basis to the Bay Area.
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