Interview with Tim Cadogan, OpenX
socalTECH
DECEMBER 15, 2010
We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. If you look at the technology side, there are lots of different players on the supply side, even more on the data, and even more on the demand size. Tim Cadogan: At its root, it's pretty simple.
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