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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. Enter Burstly. I like that.

Mobile 282
Mobile Invest Company Companies 282
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

Custom 164
Custom Customer Advertising SEM 164
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