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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action?

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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action?

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tags: entrepreneurs startups. Cost per action (CPA).

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. Some might be from banner ads and others may arise from an email campaign.

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