Search Engine Marketing - No Panacea for Startups
Startup Professionals Musings
OCTOBER 3, 2010
Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per click (CPC). Marty Zwilling.
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