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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. The world is going mobile.

Mobile 282
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). “There’s something going on in LA.”

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.

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Interview with Tim Cadogan, OpenX

socalTECH

We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. Lots was going wrong in display, which is great for entrepreneurs, because there are lots of opportunities to create new products to help display and create economic value. Tim Cadogan: At its root, it's pretty simple.

OpenX 242