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Docstoc's Jason Nazar Talks About DocStore

socalTECH

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? Do you think you could have offered this earlier, or was it due to the scale that you could launch this?

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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action?

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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). For example: a) What percent of your site visitors bounce before taking any action?

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. If you benefit from true word-of-mouth marketing, consider yourself lucky.

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